11/6/2022 0 Comments Custom mouse pointer rtm toolYou can use Mouseflow to track user activity from behind log-in or paywall pages. For example, if users hover over a specific product on an e-commerce site, you can use this to generate a “You may also be interested in…” carousel. If your website features dynamic elements, you can use mouse tracking to show users more of what they might be interested in. Long-term, you can build up a picture of changes you can make to improve usability and drive conversions. For example, you can view if users travel across the screen looking for links to specific pages or struggle to deal with your site navigation. In addition to usability, mouse tracking can help you to gauge the effectiveness of your web design. Mouse tracking can help you better position key information and calls to action on your pages. Mouse tracking can help interpret user focus and intent, which parts of your pages users are giving attention to, and whether your pages meet users’ expectations. However, most businesses use them to help optimize the user experience. You can use mouse trackers for a wide variety of functions. You can use mouse tracking on all pages of your website, including the shopping cart and checkout pages. Once installed, this code then automatically tracks clicks, interactions, heat maps and records sessions. Mouseflow’s mouse tracking works by inserting a few lines of JavaScript into your website code or installing it via one of the existing integrations like Google Tag Manager, Segment.io or through your CMS like WordPress or Shopify. Mouseflow performs both functions, giving you a complete view of how users interact with your website. Click trackers measure which of your internal links get clicked. You can use click trackers individually or in conjunction with a mouse tracking tool. The purpose of mouse tracking is to gather comprehensive data around what your website users are doing, helping you decide how to optimize site usability and design. A mouse tracker is a tool that allows you to track, collect, and collate user information relating to the position of website users’ mouse cursors.
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